Ian Sowden
$3M+ shipped in launches
50M+ subscribers reached
5 years working with creators
$3M in product launches

I launch products
for content businesses.

Creators I've worked with
↓ Veritasium · Kickstarter
Case 01 / Kickstarter Launch
Ian Sowden
Case 01 / Kickstarter Launch
Veritasium / Kickstarter Launch

$1.4M
Kickstarter Launch

Digital Marketing Manager for the launch. Designed the rewards, tiers, and pricing, created the community challenges, built the pre-launch funnel, and ran the email sequences and paid media start to finish.

Scope of Work
  • 01 Designed Rewards, Tiers, and Pricing
  • 02 Created Community Challenges
  • 03 Pre-launch page, email capture & newsletter
  • 04 Launch email sequences
  • 05 Paid media, Pixel setup & ad creative
More than just a high-level strategic thinker, he understands the ins and outs of YouTube publishing, which enables him to engage with creators at a high level of detail.
Luke Lewis
Luke Lewis
Director of Publishing · Veritasium
Kickstarter Projects We Love Webby Honorable Mention
↓ SolarBalls · Merch
Case 02 / Merch Launch
Ian Sowden
Case 02 / Merch Launch
SolarBalls / Merch Launch

10×
Merchandise Sales

I scaled merch for a blockbuster Black Friday. Merch sourcing, Shopify build, fulfillment ops. New products launched in time for the biggest shopping window of the year.

The Stack
  • 01Merch line concepting & sourcing
  • 02Fulfillment & logistics infrastructure
  • 03Shopify storefront & catalog build
  • 04Google Merchant Center & GA4 wiring
  • 05Inventory & SKU forecasting
Ian played a meaningful role in helping us scale SolarBalls merch during a critical window. The outcome was strong, and getting there required active collaboration, iteration, and operational alignment. He contributed across multiple areas and was part of the team effort that delivered a significant Black Friday result.
Oli Gilpin
Oli Gilpin
CEO · Telos Media · 17M subs
↓ World War Two · Patreon
Case 03 / Patreon Launch
Ian Sowden
Case 03 / Patreon Launch
World War Two / Patreon Relaunch

$60K/mo
Patreon

I led the Patreon relaunch from the ground up. Wrote the relaunch script, optimized tiers, set the publishing schedule, and ran the retention work that turned one-time viewers into long-term patrons.

Patreon · Live Supporters Live
Scope of Work
  • 01Relaunch script & tier optimization
  • 02Publishing schedule
  • 03Post-production advising
  • 04Community management & ghostwriting
  • 05Email marketing & member retention
Ian is brilliant, he's so talented, and he gets things done.
Indy Neidell
Indy Neidell
Host · World War Two · TimeGhost History
↓ What they say
What they say

Trusted by creators
who actually ship.

50M+ subscribers reached across platforms. Here's what the people behind them say.

"
More than just a high-level strategic thinker, he understands the ins and outs of YouTube publishing, which enables him to engage with creators at a high level of detail.
Luke Lewis
Luke Lewis
Publishing Director · Veritasium
20M
"
Ian is brilliant, he's so talented, and he gets things done.
Indy Neidell
Indy Neidell
Host · World War Two
1M
"
Ian single handedly shifted my approach towards building a paid community with a "mission-first" perspective. His brilliant work increased paid members by over 25% in just days.
Daniel Mc Mahon
Daniel Mc Mahon
Dodford
400K
"
Ian is a rare mix of strategy and empathy. He helped me shape my Patreon pitch into something that actually works, without compromising my voice.
John Mauriello
John Mauriello
Design Theory
700K
"
Ian played a meaningful role in helping us scale SolarBalls merch during a critical window. The outcome was strong, and getting there required active collaboration, iteration, and operational alignment. He contributed across multiple areas and was part of the team effort that delivered a significant Black Friday result.
Oli Gilpin
Oli Gilpin
CEO · Telos Media
17M
"
Ian Sowden is my go-to for membership consulting. He helped identify my client's "why" and co-wrote the video script that led to a surge in signups.
Gil Kruger
Gil Kruger
CEO · Best Regards Media
"
Ian has been a huge asset to my YouTube business. His strategic insights are sharp, actionable, and tailored to growth. Always thoughtful, honest, and easy to talk through ideas with.
Jon Barr
Jon Barr
Jon Barr
600K
"
Ian has a rare fluency in connecting content to commerce. He thinks in terms of audience intent, conversion, and business outcomes, while still producing work that feels authentic.
↓ Work with me
Work with me

Let's build
something good.

15-minute intro call. Tell me about your channel, your product, what you're trying to launch. I'll tell you whether I'm the right fit.

Schedule on Calendly